Making the Pharmacy Front End Profitable: How to Generate Much-Needed Profit

Is the most important part of building a profitable front end is for the owner to decide the time has come to do it?

by Bruce Kneeland

“The secret of change is to focus all of your energy not on fighting the old, but on building the new.” – Dan Millman

This quote, from Dan Millman, author and motivational speaker, is spot-on for today’s economically challenged pharmacy owner. Too many pharmacies are so focused on the traditional role of dispensing that they are overlooking other
opportunities. One of which is the front end.

Several industry executives and pharmacy owners interviewed for this article seem to feel the most important part of building a profitable front end is for the owner to decide the time has come to do it.

Learn Pharmacy Profit Building

• How to Unlock Front-End Profit: Optimize beyond dispensing.

• How Sales Can Be Data-Driven: Leverage POS for targeted growth.

• Ways to Engage Your Community: Source products your customers want.

• Paths to Expand Digitally: Embrace e-commerce and social media.

• How to Maximize Patient Value: Utilize med sync & savings programs.