The Podcasting Pivot

On The PharmacyCrossroads podcast Bruce Kneeland talks with the people making an impact in pharmacy. And the big benefit to you is that you get to listen in! | Kneelands Notes

by Bruce Kneeland

It is amazing how hard it is to remember COVID-19. Just a few years ago we were trying to figure out how to work, play, and worship in large groups. Some wondered what social custom would replace the handshake. But today shaking hands is commonplace, and it is almost as if COVID never happened.

During the pandemic the one “new” word that was heard in many business conversations was “pivot.” And in 2020 my personal consulting business took a major pivot. For the previous decade the backbone of my career was the pharmacy road trip. These trips provided the opportunity to personally visit remarkable pharmacies, interview the owners, and document their best practices. The findings of these visits were published in prominent publications and shared in live continuing education programs.

During COVID personal visits to pharmacies became impractical. In June of 2020 I got a call from Todd Eury, founder of the Pharmacy Podcast Network (PPN), inviting me to start a podcast. He c…